Coalition Collective, a start-up cycling clothing brand based in England, UK.
Commissioned in July by co-founder Matt, We were tasked to created a clean, sleek and sophisticated brand using a pastel based colour palette. A logo that could be used as a stand alone “brandmark” without the need of accompanying text.
Coalition Collective are specifically targeted at the mid-high end sports clothing market and need to reflect this throughout their branding.
Well, heres what we delivered..
Full logo with incorporated brandmark, which can also be used alone as shown. A simple yet complimentary colour palette and a multipage brand style guide, with reference to typography selection, pantone codes and logo usage.
Clothing representation are for presentation purposes only and do not reflect actual pieces for sale.
We wish the team at Coalition Collective every success with the company and hope to work with them on future briefs. Good luck guys!