- Posted by Allan
- On July 16, 2016
- 0 Comments
- Branding, design, Identity, logo design, mastercard, professional, reinvention
Mastercard revealed their new logo this week and the design community cant stop talk about it. We take a quick look at how the payment giant has taken a new approach to their branding.
Old vs New
Mastercard’s logo has stood since the late 60’s, with subtle changes over the years. Initially known as Master Charge, the company rebranded to Mastercard in 79′ and has remained since. Over the years we have seen little changes in the branding. The font was altered from upright to italics in 1990 and then a drop shadow added in 1996. From 96 the logo has stood, a whopping 20 years without editing. So why have they changed it now?
Well, although the logo version of 96′ can still hold its own in today’s society it was beginning to look a little dated. Design of today is about minimalistic, simple shapes and clutter-free design.
Pentagram, the design firm behind the new logo, striped it back to basics. Removing the “Mastercard” text from the shapes, allowing the 2 overlapping circles to stand alone without obstruction.
The interlocking “teeth” have also been traded, revealing a smoother, friendlier shape.
For the first time, we also see the introduction of black as a main colour in the brand. Giving a sense of elegance and longevity. Used as a backing colour allowing the circles to pop.
Moving forward, MasterCard was previously known as a “card issuer”. However they are becoming increasingly better known for their technologies in digital payments. A hassle-free way to make payments both online and in person with one-touch payment systems and the new logo reflects this perfectly.
The Addition of Black as a main colour gives the brand a sense of elegance and longevity
How the logo has developed over 50 years.
In all, its a little brighter, cleaner and sleeker. A solid foundation to stand another 20 years.
Pentagram have said the new branding rollout will be a gradual process and they will be continuing to work the Mastercard advising them on how to use and implement the brand and those iconic circles over a range of media. We certainly look forward to seeing the visual identity develop.
Great Job Pentagram!